Thursday, 18 March 2010

Tweeting while you work

Twitter's detractors usually dismiss the site as a plaything for those with too much time on their hands. Supporters point to its social networking capabilities and power as a serious journalistic tool, citing its use in the June 2009 Iranian elections and Trafigura case.

But what value does Twitter offer for everyday working life and business? That was the topic under discussion at the recent SLA Europe's Tweeting while you work: Making the most of micro-blogging, discussion.

The three panelists - Hazel Hall, Julie Hall and Judith Woods all use Twitter in their working lives - for exchanging valuable information, promoting themselves and, in the case of the last two, generating business. Slides will be available soon. One piece of advice, though, that all gave was that it is important to maintain separate business and pleasure accounts. The aim should be to cultivate your own Twitter 'personality'.

It was refreshing to hear such enthusiastic and knowledgeable speakers. They were so good in fact that the Chair, Bob De Laney, LexisNexis Director, News & Business, UK & Ireland, had very little to do. However, he did lob in the question as to whether the panelists would still be such enthusiastic tweeters if they had to pay for the service. The response was, a yes, a yes, and a possibly. Good news for some.

Hazel Hall slides can be seen here.

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